What made you want to start your own label?I come from an American mother and a French father and grew up in Switzerland. At the age of 17, I moved to London to be a part of an innovative and dynamic environment. I studied fashion, photography, painting and other types of art at London College of Fashion and Chelsea College of Art and Design. I then moved on to get my masters degree at Sotheby’s Institute in Art Business. The art world is a very male-dominated one, and I understood early on that I would never be able to find my ‘spot’ and didn’t manage to find a team who could recognise my drive and eagerness. I felt that the field lacked the creativity needed for me to ever be satisfied with a 9-5, so I started making jackets at home for fun and kept getting asked about them in the streets. Eventually, I decided it was time to commercialise them and start L’Atelier MXG.
What obstacles did you face along the way?As I kind of just started this for fun, I didn’t think through most of the things a startup should consider. The workload is more than I had ever imagined and I would have definitely organised myself more efficiently. I also wasn’t ready for the financial aspect and the online accounting courses! YouTube tutorials and Google are currently my best friends, as I’m still learning as I go.
What are your favourite places in London?Dover Street Market is one of my favourite stores regarding collections and aesthetic, but I am totally a Topshop girl and so is my bank account! Clarette is one of my favourite neighbourhood restaurants. It’s French, simple and exquisite. A great and cheap way to see some good artwork is at auction houses. Phillips is one of my favourites because they have an amazing photography department and I am a big photography enthusiast. Food markets are my favourites!!
If you could only keep five items, what would they be?
- A really good book
- Someone special
- A box of chocolates
- Lots of sun
- A bottle of wine