The right sports bra can be the difference between a kickass workout and a brisk walk through the park. So let me share with you Nike’s new offering, which promises to be the sports bra of all sports bras.
So What Makes A Good Sports Bra?
The NikeWomen design team asked around, and the response was unanimous. We want a sports bra that provides total support for any activity. That keeps us cool and dry without sacrificing comfort. And that looks as good as it feels. It is the core of our workout attire and makes a huge difference to how we approach exercise. I know that for me if my maximum support bras are in the wash, I opt for lower impact workouts.
Now, for anyone who has ever worn a pair of Flyknit trainers (Deborah Henning is a huge fan), you’ll know what all the fuss is about. For those who haven’t, why? Flyknit technology holds shape while facilitating precise zones of greater or less support and breathability. The technology enables designers to engineer every stitch for specific performance benefits. The shoes are incredibly comfortable, and your feet don’t get that sweaty. Sounds like the perfect formula for a sports bra if you ask me.
The Design Process
To determine how to best use the technology, engineers and designers put in more than 600 hours of rigorous biometric testing. Including motion capture and creating atlas maps – a process that involves taking a digital body scan to evaluate areas of high heat, sweat, cooling and movement. Designers reference these maps when deciding what patterns to knit and what materials to use. “The goal of the Nike FE/NOM Flyknit Bra was maximum support and comfort that would allow women to feel and look amazing while doing anything they choose,” explains Nicole Rendone, Senior Bra Innovation Designer. “We prioritised support, breathability and cooling in essential zones.”