Exploring Scandinavian Fashion

I’m writing this article on a Saturday afternoon from the comfort of my hotel room overlooking Copenhagen. It’s raining, grey and windy. It’s also the 1st July! I just came back from wandering the High Street where I fell in love with yet more Scandinavian fashion and designers.

A Brief History of Scandinavian Fashion

The Nords are known for their clean and sophisticated way of living and sense of style. Leading the way for “Scandi-style” was Marimekko (I love the store and cafe in The Boxpark) in the 1960s with their bold prints and primary colours. Moving on a decade and Marc O’Polo was the smart/casual brand of choice before leaving the way for feminine bohemian Danish designer Day Birger et Mikkelsen. The noughties were all about High Street favourite H&M and their hipster brand Cheap Monday.

Today, Scandinavian fashion is inspiring brands worldwide, with some of their own labels showing at the major fashion weeks. If you’re not familiar with Scandinavian brands, don’t worry, I’ve got you covered. 


&Other Stories

Standout dress, the French way. Regram @lucilliachenel . #andotherstories

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By Malene Birger


@aylin_koenig in the 'Ebony' skirt with asymetric cut and ruffles💛💙 #gestuz

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Baum Und Pferdgarten

Enye and Anna dress #baumundpferdgarten #aw17 – link in bio

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Bruuns Bazaar

Autumn close up #bruunsbazaar #fall17 #instafashion

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Cecilie Copenhagen 

Shirt V, Long sleeves @annahecek 👌🏽#ceciliecopenhagen

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House of Dagmar

@celineaagaard_ in our Charlie pant – available online & in stores. . . . #houseofdagmar #dagmar #womenindagmar

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Designer Remix 

Filippa K


Nude or colors? Both. #aw17 #holzweiler

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Sophie Bille Brahe

How statement earrings became generation selfie's favourite trend – thank you @osman_ahmed_ and @bof www.sophiebillebrahe.com

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  • Reply Dalal July 25, 2017 at 1:14 am

    I love Scandinavian design overall. I didn’t know Acne &otherstories were scandi <3

  • Reply justaddgigi July 25, 2017 at 4:15 am

    I really love the looks from baumundpferdgarten. I really adore that black and white gingham dress.

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