I’m writing this article on a Saturday afternoon from the comfort of my hotel room overlooking Copenhagen. It’s raining, grey and windy. It’s also the 1st July! I just came back from wandering the High Street where I fell in love with yet more Scandinavian fashion and designers.
A Brief History of Scandinavian Fashion
The Nords are known for their clean and sophisticated way of living and sense of style. Leading the way for “Scandi-style” was Marimekko (I love the store and cafe in The Boxpark) in the 1960s with their bold prints and primary colours. Moving on a decade and Marc O’Polo was the smart/casual brand of choice before leaving the way for feminine bohemian Danish designer Day Birger et Mikkelsen. The noughties were all about High Street favourite H&M and their hipster brand Cheap Monday.
Today, Scandinavian fashion is inspiring brands worldwide, with some of their own labels showing at the major fashion weeks. If you’re not familiar with Scandinavian brands, don’t worry, I’ve got you covered.
By Malene Birger
Baum Und Pferdgarten
House of Dagmar
Sophie Bille Brahe